01
Aviation & Travel
Airlines, airports, hospitality groups and IFE networks.
Full-spectrum marketing
Marketing that
moves markets
BIC Holdings is a marketing company for ambitious teams, digital, social, out-of-home, banners and inflight, planned and produced under one roof.
About
A single team for
every channel.
BIC Holdings is a marketing company built for ambitious teams. We bring strategy, creative and media under one roof so brands can move faster, stay consistent and speak with one voice across digital, social, out-of-home and inflight surfaces.
01, Capabilities
Every channel,
one team.
From the first Google search to the seatback screen at 35,000 feet, we design, plan and place work that connects.
Digital
SEO, SEM, programmatic media, web builds and CRO.
Social
Always-on content, community, influencer, paid social.
Inflight
Seatback video, IFE takeovers and inflight magazines.
Out-of-Home
Billboards, transit, airport dominations and malls.
Brand & Creative
Identity, campaigns, film and art direction.
Media Planning
Cross-channel planning, buying, adops and reporting.
02, Approach
Strategy first.
Craft always.
Strategists, creatives, planners and buyers under one roof, fewer hand-offs, sharper work, campaigns live in weeks not quarters.
Get in touch03, Services
Everything you need
to go to market.
We assemble the right mix of strategy, creative and media for each brief, so your team spends less time coordinating and more time moving forward.
Brand strategy
Positioning, messaging and audience mapping that gives every channel a clear direction.
Creative production
Design, copy, motion and film, built to spec and ready for any format or market.
Media planning & buying
Cross-channel plans, negotiation, trafficking and optimisation across digital and physical inventory.
Digital growth
Search, paid social, programmatic, landing pages and conversion improvements.
Content & social
Editorial calendars, community management and always-on content that stays on brand.
Inflight & OOH
Seatback, airport, transit and billboard placements planned as part of the wider mix.
Residency consultation
Guidance on investment, business setup and relocation pathways for Hong Kong and select global markets.
04, Efficiency
Less process,
more progress.
We keep teams small, communication direct and decisions visible. That means fewer review rounds, faster approvals and work that reaches the market while it still matters.
- One accountable team across strategy, creative and media
- Shared dashboards and weekly status updates
- Streamlined feedback loops with clear milestones
- In-house production for the work that moves fastest
05, Action plan
A clear path
from brief to market.
Every engagement follows a simple, repeatable framework. The details change with scope, but the sequence keeps projects on track and expectations clear.
01
Discover
Audit the brand, audience and channels. Define the challenge, the opportunity and the success criteria.
02
Design
Develop strategy, creative routes and a channel plan that work together as one system.
03
Deploy
Produce, traffic and launch across the agreed mix, with quality checks at every stage.
04
Optimise
Measure, learn and refine. Double down on what works and adjust what does not.
06, Industries
Sectors we work across.
Our teams have delivered work for brands in regulated, high-consideration categories as well as consumer-first businesses building a distinct voice.
02
Financial Services
Retail banks, wealth, insurance, fintech challengers.
03
Hospitality
Hotels, resorts, restaurants and members' clubs.
04
Real Estate
Residential launches, mixed-use and commercial leasing.
05
Consumer Tech
Hardware launches, apps and subscription products.
06
Lifestyle & Retail
Fashion, beauty, wellness and specialty retail.
07, Engagement
Ways we work together.
Project
A defined scope with a clear start and end, from a campaign sprint to a brand refresh or a website build.
Retainer
An embedded team supporting an always-on program across creative, content and media.
Advisory
Strategy and planning support for in-house teams making channel, agency or media decisions.
08, First month
What the first weeks look like.
A predictable cadence from kickoff to first work in market. Dates shift with scope, the sequence rarely does.
Week 1
Kickoff, access, audit of current channels, brand and analytics.
Week 2
Strategy working sessions, positioning, audience and channel mix.
Week 3
First creative routes, media plan draft, measurement framework.
Week 4
Approvals, production sprint, campaign live where scope allows.
09, Measurement
How we prove it worked.
Brand
Awareness, consideration and preference tracked through lift studies and search demand.
Response
Cost per acquisition, return on ad spend and channel efficiency across paid media.
Content
Engagement rate, saves and share of voice against a named competitor set.
Commerce
Assisted revenue, funnel conversion and creative-level performance in your analytics stack.
10, FAQ
Questions we
get a lot.
Anything not covered here? Send us a note, we reply within one business day.
Do you work with in-house teams?+
Yes. Roughly a third of our engagements sit alongside internal marketing, brand or growth teams as an embedded creative and media partner.
What is a typical engagement size?+
Projects usually start at USD 25k. Retainers begin around USD 15k per month and scale with channel mix and production volume.
Which regions do you operate in?+
Our base is Hong Kong with active work across Greater China, Southeast Asia, the Gulf and select markets in Europe.
Do you handle production in-house?+
Design, motion, copy and web production are in-house. Broadcast film, OOH install and print are run through vetted regional partners.
How quickly can we go live?+
For a defined sprint, first work in market inside four weeks. Full brand and campaign builds typically run eight to twelve weeks end to end.
Contact
Let's talk.
Launching a new brand, entering a new market or planning your next big campaign? Send us the brief.
Address
Unit 1411, 14/Floor, Cosco Tower,
183 Queen's Road Central,
Sheung Wan, Hong Kong
183 Queen's Road Central,
Sheung Wan, Hong Kong